Amazon.com Inc launched its music-streaming service in India on Wednesday, its latest offering to drive customers to shop more on its flagship e-commerce platform.
Amazon Prime Music will be available at no extra cost to members of Prime, the world’s largest online retailer’s customer loyalty plan that costs an annual 999 rupees ($15.30).
“Our entire music organization – Seattle, San Francisco, Bangalore, Mumbai – we have all spent a lot of time, invested our time personally and our engineering resources in India, it’s a big priority for us,” Sean McMullan, Director International Expansion at Amazon Music, told reporters.
The music service will compete, among others, with local rival Gaana, which is raising $115m in new funding, and Apple Inc’s music service.
We now have Amazon Music, Apple Music, Gaana, Saavn, Wynk, JioMusic, and probably a few more music streaming services in India for a fraction of what they cost in the US or free. Spotify has ignored this market for years. Not sure why anyone will sign up when they launch.
— ¯_(ツ)_/¯ (@PranavDixit) February 28, 2018
In June 2016, Amazon’s Chief Executive Jeff Bezos said that it would invest an additional $3bn in India, boosting its committed investment in the country to over $5bn.
The Seattle, Washington-headquartered company is engaged in a battle with homegrown Flipkart for a bigger piece of India’s fledgling online retail market.
In 2017, Jeff Bezos became the world’s richest man, as reported by Time Magazine.